05 · Media & Digital · Mash Global

The trade desk
is ours.

Planning, buying, performance — with transparent reporting down to the fils. We run the trade desk ourselves. When something underperforms, you see it the moment we do.

$48M Managed media spend, TTM
100% Fee transparency, every line, every invoice
2.8× Avg. campaign ROAS uplift, retained clients
14 Markets activated across MENA & MEA

We do not rebadge a holdco desk. We bid, we optimise, we log in ourselves — and we show you the screen.

Every line — working media, agency fee, platform fee, data cost — is itemised on every invoice. The report you see is the same one we use internally. Transparency is not a selling point; it is the default.

Why we are built for this

Three reasons budgets compound here.

01 · Own trade desk

In-house programmatic

Not a rebadged holdco desk. We bid, we optimise, we log in ourselves — and we show you the screen.

02 · Transparent by default

Every fil accounted for

Working vs. non-working, platform fees, data costs. The report is the same one we use internally.

03 · Creative-aware media

Performance that lifts brand

We optimise towards the creative idea, not away from it. Performance media that builds the brand, not burns it.

What you actually get

Scope we have priced and shipped.

01

Media planning

Channel mix, spend shape, pacing — built on your commercial calendar.

02

Programmatic & paid social

Meta, TikTok, YouTube, Snap, DV360 and local DSPs.

03

SEO & performance

Technical, content and link strategy — owned end to end.

04

Dynamic creative optimisation

Thousands of variants tested without thousands of briefs.

05

Attribution & measurement

MMM, MTA and lift studies — matched to your data maturity.

06

CRM & lifecycle

Onboarding, retention and win-back flows.

Banking · 2025

QNB · Signup unlock.

A three-month repositioning launch with an always-on performance backbone. +42% app signups, −18% CAC, all on transparent fees.

Read the case study
+42%App signups, Y1
−18%CAC vs. benchmark
2.6×ROAS, paid social
6Markets activated
The bench

Who is on the brief.

MZ
Mazen Zaydan
Head of Media
Trade desk owner
NR
Nour Raheb
Director, Programmatic
DV360 & local DSPs
AS
Ali Seif
Director, Performance
Paid social & search
DF
Dina Farah
Head of Measurement
MMM & lift studies
Frequently asked

Questions clients ask us at kickoff.

What does transparent fees actually mean?
Every line — working media, agency fee, platform fee, data cost — itemised on every invoice. You see the same dashboard we do.
Do you take kickbacks or rebates?
No. We pass 100% of any platform rebate back to the client. It is in every contract.
Can you audit our existing media contracts?
Yes. We often start engagements with a fee and performance audit before taking anything over.
What is the minimum spend?
We work with budgets from $60K/month upward. Below that, we will point you to better-fit partners.
Start here

A media brief in mind?
Let us scope performance.

Tell us what you are working on. We will reply within 48 hours with a scope, a team and a timeline.

Start a project